Nelson's committee spent the most on television advertising in the quarter, with 52.2% of this total ($25,774) going to Comcast in Bingham Farms. Table 1 below shows the distribution of how Nelson's committee spent its money in the fourth quarter.
Table 1: Fourth-quarter spending by purpose
Purpose
Amount
Percent of total spending
Television advertising
$49,419
68.6%
Website expenses
$6,024
8.4%
Consulting
$5,600
7.8%
Production media expenses
$2,325
3.2%
Printing
$2,107
2.9%
Newspaper advertising
$1,966
2.7%
Magazine advertising
$1,400
1.9%
Yard signs
$1,218
1.7%
Fund raising entertainment
$500
0.7%
Photography
$475
0.7%
Food
$356
0.5%
Billboard expenses
$336
0.5%
Donations
$300
0.4%
Table 2 below shows the top 25 largest single expenditures during the quarter.
Table 2: Largest expenses of the fourth quarter
Recipient
Date
Amount
Purpose
Comcast
2016-10-07
$8,000
Television advertising
Wrex Tv
2016-10-31
$7,905
Television advertising
Comcast
2016-10-26
$6,800
Television advertising
Comcast
2016-10-20
$6,800
Television advertising
Wifr Tv
2016-10-31
$6,519
Television advertising
Wtvo Tv
2016-11-03
$5,975
Television advertising
Victory Research
2016-11-05
$3,600
Consulting
Spectrum Reach
2016-10-25
$2,503
Television advertising
Comcast
2016-10-12
$2,200
Television advertising
Comcast
2016-11-02
$1,973
Television advertising
Political LLC
2016-11-07
$1,400
Magazine advertising
Vance Printing
2016-10-25
$1,274
Printing
Victory Research
2016-11-12
$1,250
Consulting
Vance Printing
2016-10-28
$1,218
Yard signs
Vance Printing
2016-10-24
$833
Printing
Facebook
2016-11-08
$754
Website expenses
Facebook
2016-11-09
$753
Website expenses
Facebook
2016-11-06
$751
Website expenses
Facebook
2016-11-04
$751
Website expenses
Facebook
2016-10-24
$750
Website expenses
Victory Research
2016-10-01
$750
Consulting
Rock Valley Publishing
2016-10-26
$696
Newspaper advertising
Facebook
2016-11-10
$560
Website expenses
Facebook
2016-10-11
$525
Website expenses
Facebook
2016-10-09
$500
Website expenses
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