Castanza's committee spent the most on advertising in the quarter, with 99.7% of this total ($63,288) going to Ad Vice Marketing, Inc. in Rockford. Table 1 below shows the distribution of how Castanza's committee spent its money in the third quarter.
Table 1: Third-quarter spending by purpose
Purpose
Amount
Percent of total spending
Advertising
$63,463
34.5%
Mailing
$32,527
17.7%
Staff salaries
$23,311
12.7%
Telephone polling
$22,800
12.4%
Consulting
$17,097
9.3%
Promotional items
$7,337
4%
Food
$3,636
2%
Hall rental for raising funds
$2,661
1.5%
Office supplies
$1,544
0.8%
Website design
$1,543
0.8%
Social media advertising
$1,531
0.8%
Photography
$1,100
0.6%
Signs
$1,000
0.5%
Computer software
$960
0.5%
Bulk mailing
$750
0.4%
Staff lodging
$742
0.4%
Sign posts
$491
0.3%
Phones
$482
0.3%
Office equipment/reimbursement
$359
0.2%
Postage
$300
0.2%
Fund raising entertainment
$200
0.1%
Post office box
$150
< 0.1%
Reimbursements
$96
< 0.1%
Robo calls
$36
< 0.1%
Food - reimbursement
$10
< 0.1%
Office supplies/reimbursement
$9
< 0.1%
Table 2 below shows the top 25 largest single expenditures during the quarter.
Table 2: Largest expenses of the third quarter
Recipient
Date
Amount
Purpose
Ad Vice Marketing, Inc.
2018-09-13
$55,000
Advertising
Anzalone Liszt Grove Research, Inc.
2018-08-27
$22,800
Telephone polling
Superior Blue Strategies
2018-09-25
$22,703
Mailing
Superior Blue Strategies
2018-09-18
$9,724
Mailing
Ad Vice Marketing, Inc.
2018-09-27
$8,288
Advertising
MinuteMan Press
2018-09-18
$3,422
Promotional items
For The Win Campaigns
2018-07-31
$3,197
Consulting
Gordon Loewen Research
2018-09-04
$2,500
Consulting
Edward McCullough
2018-07-23
$2,500
Consulting
Venetian Club
2018-09-18
$2,411
Hall rental for raising funds
Edward McCullough
2018-09-27
$2,250
Consulting
Edward McCullough
2018-08-31
$2,000
Consulting
Jane McMillan
2018-07-18
$2,000
Consulting
MinuteMan Press
2018-08-01
$1,998
Promotional items
Franchesco's Ristorante
2018-08-28
$1,967
Food
Sean Sanders
2018-08-30
$1,750
Staff salaries
Giovanni's
2018-09-20
$1,668
Food
Petry Design
2018-09-01
$1,543
Website design
Ad Vice Marketing, Inc.
2018-09-08
$1,531
Social media advertising
C&E Specialties
2018-07-11
$1,416
Promotional items
Sean Sanders
2018-07-31
$1,250
Staff salaries
Sean Sanders
2018-09-13
$1,250
Staff salaries
Sean Sanders
2018-09-28
$1,125
Staff salaries
Sean Sanders
2018-07-14
$1,100
Staff salaries
Jesse Dorner
2018-09-28
$1,000
Staff salaries
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