Gorski's committee spent the most on television advertising in the quarter, with 34.9% of this total ($5,025) going to Wtvo in Rockford. Table 1 below shows the distribution of how Gorski's committee spent its money in the fourth quarter.
Table 1: Fourth-quarter spending by purpose
Purpose
Amount
Percent of total spending
Television advertising
$14,403
48.6%
Consulting
$2,600
8.8%
Principal payment, gorski
$2,136
7.2%
Principal payment
$2,136
7.2%
Radio advertising
$2,115
7.1%
Online advertising
$1,523
5.1%
Newspaper advertising
$1,297
4.4%
Lawn signs
$695
2.3%
Yard signs
$675
2.3%
Production media expenses
$600
2%
Yard sign stakes
$477
1.6%
Fund raising (food)
$403
1.4%
Mailing
$304
1%
Postage
$186
0.6%
Brochures
$94
0.3%
Table 2 below shows the top 25 largest single expenditures during the quarter.
Table 2: Largest expenses of the fourth quarter
Recipient
Date
Amount
Purpose
Victory Research
2018-12-31
$2,600
Consulting
Wtvo
2018-10-31
$2,600
Television advertising
Wtvo
2018-10-29
$2,425
Television advertising
Wrex
2018-10-26
$2,329
Television advertising
Paul Gorski
2018-12-31
$2,136
Principal payment
Wifr
2018-10-29
$2,095
Television advertising
Wrex
2018-10-09
$1,870
Television advertising
Paul Gorski
2018-12-31
$1,632
Principal payment, gorski
Wifr
2018-10-08
$1,530
Television advertising
Townsquare Media
2018-10-11
$1,257
Radio advertising
Rock Valley Publishing, LLC
2018-10-19
$897
Newspaper advertising
Wifr
2018-10-31
$873
Television advertising
Facebook
2018-11-05
$860
Online advertising
Stars and Stripes
2018-10-05
$695
Lawn signs
Wrex
2018-10-31
$680
Television advertising
Minuteman Press - West Loop
2018-10-22
$675
Yard signs
Strawman Productions- Bill Daer
2018-10-26
$600
Production media expenses
Townsquare Media
2018-10-29
$599
Radio advertising
Paul Gorski
2018-12-31
$504
Principal payment, gorski
Tad's Bar and Grill
2018-10-15
$403
Fund raising (food)
Facebook
2018-11-06
$400
Online advertising
Rock Valley Publishing, LLC
2018-10-03
$400
Newspaper advertising
Minuteman Press
2018-10-10
$304
Mailing
Facebook
2018-11-08
$263
Online advertising
Townsquare Media
2018-10-12
$259
Radio advertising
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