McNamara's committee spent the most on printing in the quarter, with 97.1% of this total ($45,249) going to Vance Printing in Beloit. Table 1 below shows the distribution of how McNamara's committee spent its money in the first quarter.
Table 1: First-quarter spending by purpose
Purpose
Amount
Percent of total spending
Printing
$46,616
23.7%
Television ads
$23,498
12%
Television advertising
$18,976
9.7%
Production media expenses
$17,282
8.8%
Consulting
$11,050
5.6%
Video production
$10,000
5.1%
Newspaper advertising
$9,471
4.8%
Campaign work
$7,000
3.6%
Media production
$6,750
3.4%
Radio advertising
$6,198
3.2%
Staff salaries
$5,684
2.9%
Fund raising (food)
$5,500
2.8%
Billboard expenses
$3,948
2%
Payroll
$3,157
1.6%
Postage
$3,028
1.5%
Yard signs
$2,797
1.4%
Sponsorships
$2,200
1.1%
T shirts
$1,496
0.8%
Food
$1,472
0.8%
Graphic design
$1,397
0.7%
Office equipment
$1,181
0.6%
Return of contribution
$1,000
0.5%
Office supplies
$876
0.5%
Internet access
$734
0.4%
Fund raising entertainment
$700
0.4%
Promotional items
$641
0.3%
Stakes for large yard signs
$545
0.3%
Parade
$500
0.3%
Fund raising - equipment
$464
0.2%
Media
$427
0.2%
Constant contact
$419
0.2%
Signs
$228
0.1%
Event ticket
$200
0.1%
Radio
$200
0.1%
Linens
$194
0.1%
Social media
$191
0.1%
Linens for fundraiser
$171
< 0.1%
Mileage expenses
$161
< 0.1%
Donations
$150
< 0.1%
Events
$27
< 0.1%
Table 2 below shows the top 25 largest single expenditures during the quarter.
Table 2: Largest expenses of the first quarter
Recipient
Date
Amount
Purpose
Wrex
2017-03-09
$10,072
Television advertising
Vance Printing
2017-03-27
$10,050
Printing
Nels Akerlund Photography
2017-03-06
$10,000
Production media expenses
Nels Akerlund Photography
2017-02-01
$10,000
Video production
Wtvo
2017-03-02
$10,000
Television ads
Wifr
2017-03-13
$8,606
Television advertising
Comcast
2017-03-02
$8,500
Television ads
Rockford Register Star
2017-03-27
$7,591
Newspaper advertising
Winnebago County Democrats
2017-03-31
$7,000
Campaign work
Nels Akerlund Photography
2017-03-30
$6,750
Media production
Giovanni's Restaurant
2017-03-10
$5,500
Fund raising (food)
Midwest Family Broadcasting
2017-03-02
$4,998
Television ads
Townspuare Media Rockford
2017-03-10
$4,998
Radio advertising
Vance Printing
2017-01-04
$4,700
Printing
Vance Printing
2017-03-01
$4,602
Printing
Vance Printing
2017-03-21
$4,480
Printing
Lamar
2017-03-02
$3,948
Billboard expenses
Vance Printing
2017-03-14
$3,860
Printing
Robin A Johnson
2017-03-21
$3,500
Consulting
Robin A Johnson
2017-01-30
$3,500
Consulting
Vance Printing
2017-01-20
$2,837
Printing
Shane Nicholson
2017-02-22
$2,797
Yard signs
Robin A Johnson
2017-02-15
$2,500
Consulting
Vance Printing
2017-02-16
$2,470
Printing
Vance Printing
2017-03-22
$2,275
Printing
Alerts Sign-up