Caruana's committee spent the most on radio advertising in the quarter, with all those payments ($17,000) going to Cain & Company in Rockford. Table 1 below shows the distribution of how Caruana's committee spent its money in the fourth quarter.
Table 1: Fourth-quarter spending by purpose
Purpose
Amount
Percent of total spending
Radio advertising
$17,000
37.1%
Mailing
$12,996
28.3%
Production media expenses
$7,000
15.3%
Newspaper advertising
$2,725
5.9%
Signs
$1,666
3.6%
Sign posts and ads in rock valley publishing newspapers
$1,041
2.3%
Donations
$950
2.1%
Party - staff
$747
1.6%
Polling
$650
1.4%
Television advertising
$619
1.4%
Magazine advertising
$495
1.1%
Table 2 below shows the top 21 largest single expenditures during the quarter.
Table 2: Largest expenses of the fourth quarter
Recipient
Date
Amount
Purpose
Cain & Company
2018-10-30
$12,000
Radio advertising
Express Printing, Inc.
2018-10-29
$6,672
Mailing
Cain & Company
2018-10-29
$5,000
Radio advertising
Pablo Korona Moving Pictures
2018-10-29
$4,000
Production media expenses
Rockford Litho
2018-11-20
$3,278
Mailing
Cain & Company
2018-10-15
$3,000
Production media expenses
Cain & Company
2018-11-05
$1,875
Newspaper advertising
AwesomeCampaigns.com Inc.
2018-10-15
$1,666
Signs
Rockford Litho
2018-10-19
$1,596
Mailing
Jim Thacker
2018-12-11
$1,041
Sign posts and ads in rock valley publishing newspapers
Express Printing, Inc.
2018-10-29
$893
Mailing
Rock River Times
2018-10-24
$850
Newspaper advertising
Franchesco's Restaurant
2018-12-14
$747
Party - staff
Compass Consulting, LLC
2018-10-15
$650
Polling
Rock Valley Publishing
2018-10-19
$619
Television advertising
Express Printing, Inc.
2018-10-29
$555
Mailing
G.r.i.a.a.
2018-10-20
$495
Magazine advertising
Ducks Unlimited Organization
2018-10-18
$250
Donations
Remedies Renewing Lives
2018-11-17
$250
Donations
Stateline Down Syndrome Foundation
2018-12-24
$250
Donations
Severson Dells Nature Center
2018-10-25
$200
Donations
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