Gummow's committee spent the most on television media in the quarter, with all those payments ($4,500) going to Cain & Company in Rockford. Table 1 below shows the distribution of how Gummow's committee spent its money in the fourth quarter.
Table 1: Fourth-quarter spending by purpose
Purpose
Amount
Percent of total spending
Television media
$4,500
46.5%
Newspaper advertising
$1,954
20.2%
Fund raising (food)
$1,000
10.3%
Consulting
$1,000
10.3%
Robo calls
$851
8.8%
Palm cards
$375
3.9%
Table 2 below shows the top 8 largest single expenditures during the quarter.
Table 2: Largest expenses of the fourth quarter
Recipient
Date
Amount
Purpose
Cain & Company
2018-10-29
$4,500
Television media
Franchesco's
2018-10-20
$1,000
Fund raising (food)
James Thacker
2018-10-31
$1,000
Consulting
Cain & Company
2018-10-31
$965
Newspaper advertising
Victory Geek
2018-12-15
$851
Robo calls
Rock Valley Publishing
2018-11-01
$759
Newspaper advertising
Rockford Litho Center Inc
2018-12-12
$375
Palm cards
Rock River Times
2018-10-31
$230
Newspaper advertising
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