Honzel's committee spent the most on television advertising in the quarter, with all those payments ($13,350) going to Cain & Company in Rockford. Table 1 below shows the distribution of how Honzel's committee spent its money in the fourth quarter.
Table 1: Fourth-quarter spending by purpose
Purpose
Amount
Percent of total spending
Television advertising
$13,350
34%
Mailing
$9,088
23.1%
Advertising
$5,951
15.1%
Signs
$2,260
5.8%
Consulting
$2,000
5.1%
Printing
$1,965
5%
Newspaper advertising
$1,934
4.9%
Production media expenses
$1,000
2.5%
Fund raising (food)
$913
2.3%
Online advertising
$858
2.2%
Table 2 below shows the top 15 largest single expenditures during the quarter.
Table 2: Largest expenses of the fourth quarter
Recipient
Date
Amount
Purpose
Cain & Company
2018-10-02
$10,000
Television advertising
11th Street Express Printing
2018-10-26
$9,088
Mailing
Cain & Company
2018-10-03
$5,000
Advertising
Cain & Company
2018-11-02
$3,350
Television advertising
Jim Thacker
2018-10-30
$2,000
Consulting
Rockford Litho Center Inc
2018-11-05
$1,965
Printing
AwesomeCampaigns.com.inc
2018-10-01
$1,265
Signs
Rock Valley Publishing LLC
2018-10-26
$1,084
Newspaper advertising
Pablo Korona Moving Pictures
2018-10-30
$1,000
Production media expenses
AwesomeCampaigns.com.inc
2018-10-01
$995
Signs
Cain & Company
2018-10-01
$951
Advertising
Facebook
2018-11-06
$858
Online advertising
Rock River Times
2018-10-26
$850
Newspaper advertising
Venetian Club Banquet
2018-10-19
$787
Fund raising (food)
Venetian Club Banquet
2018-10-19
$126
Fund raising (food)
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