Cabello's committee spent the most on television advertising in the quarter, with 77.7% of this total ($66,945) going to Cain & Company in Rockford. Table 1 below shows the distribution of how Cabello's committee spent its money in the fourth quarter.
Table 1: Fourth-quarter spending by purpose
Purpose
Amount
Percent of total spending
Television advertising
$86,156
55.8%
Production media expenses
$22,033
14.3%
Radio advertising
$17,211
11.2%
Staff salaries
$11,692
7.6%
Consulting
$6,000
3.9%
Fund raising (food)
$3,027
2%
Lease payments
$1,759
1.1%
Printing
$1,732
1.1%
Donations
$1,675
1.1%
Food
$1,064
0.7%
Accounting fees
$500
0.3%
Gasoline
$371
0.2%
Candidate lodging
$341
0.2%
Telephones
$304
0.2%
Office supplies
$274
0.2%
Ad books
$195
0.1%
Table 2 below shows the top 25 largest single expenditures during the quarter.
Table 2: Largest expenses of the fourth quarter
Recipient
Date
Amount
Purpose
Cain & Company
2016-11-01
$35,000
Television advertising
Cain & Company
2016-10-21
$31,945
Television advertising
Cain & Company
2016-11-01
$17,211
Radio advertising
Cain & Company
2016-10-12
$12,789
Production media expenses
Wrex-tv
2016-10-12
$5,145
Television advertising
Wqrf-tv
2016-10-12
$5,050
Television advertising
Wifr-tv
2016-10-12
$5,035
Television advertising
Cain & Company
2016-10-21
$5,000
Production media expenses
Jim Thacker
2016-11-18
$5,000
Consulting
Awesome Campagns Inc
2016-10-14
$2,744
Production media expenses
Chad Erickson
2016-10-18
$2,500
Staff salaries
Giovanni's Inc
2016-11-26
$2,327
Fund raising (food)
Tyler Pickering
2016-12-09
$2,100
Staff salaries
Comcast
2016-10-12
$1,981
Television advertising
Thor Advertising
2016-10-05
$1,500
Television advertising
Chad Erickson
2016-12-13
$1,500
Staff salaries
North Love Christian School
2016-11-22
$1,500
Donations
Astute Web Group
2016-10-18
$1,000
Production media expenses
James Earl Brenner
2016-11-28
$1,000
Staff salaries
Bethany Koch
2016-12-22
$800
Staff salaries
Rockford Lithography
2016-10-12
$786
Printing
Rockford Lithography
2016-10-06
$786
Printing
GM Financing
2016-12-12
$586
Lease payments
GM Financing
2016-10-10
$586
Lease payments
GM Financing
2016-11-14
$586
Lease payments
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